Faded Mermaid is the brain child of a former model. With her expertise of all things fashion, she has curated collections to bring out the wild spirit in us. The store's concept was inspired by the owner's love dance music scene of the 90's and 70's fashion. There is something for everyone on the site. Faded Mermaid represents the dreamer, the wall flower, the life of the party, and the free-thinking muse.